Boutique Consulting — Scottsdale, AZ
Zed Foundry is led by Chris Chevalier, a senior product leader with 30 years of experience across cybersecurity platforms, enterprise SaaS, and digital marketing. Engagements range from focused competitive intelligence and product marketing content to full product strategy and fractional advisory, all delivered by the principal.
$16M
Revenue Influenced
2M+
Endpoints Secured
30
Years Experience
4+
Industries Served
The Firm
"The person you hire is the person who does the work."
Chris Chevalier brings 30 years of product leadership to every Zed Foundry engagement. His background spans endpoint security products deployed on more than two million endpoints globally at Lumension Security (now Ivanti), MDR and XDR platform leadership at Binary Defense (from zero to 80% customer adoption in year one), and enterprise platform development at iCrossing and Sonic Blue.
There is no junior team behind him. Research, analysis, writing, and strategic recommendations are done by the same person whose name is on the proposal.
Full background →
Our Work
Landscape mapping, SWOT analysis, competitive positioning, and win/loss pattern analysis for cybersecurity and enterprise SaaS companies. Delivered as structured frameworks your team can act on immediately.
Most engagements start here.
Learn more →Whitepapers, technical papers, datasheets, one-pagers, and messaging frameworks written to the standard of your most demanding enterprise buyer. Research-backed and authored by a senior product leader, not a generalist content agency.
Learn more →Roadmap definition, go-to-market planning, and fractional product leadership for companies that need senior product judgment without a full-time hire.
Built on the shared context that prior engagements create.
Learn more →How It Works
01
Diagnose
Understand market position, gaps, and opportunity.
02
Architect
Design the strategy, roadmap, and execution plan.
03
Forge
Build the assets, frameworks, and systems.
04
Launch
Execute go-to-market with precision and speed.
05
Scale
Optimize, iterate, and extend market reach.
01 — Diagnose
Understand market position, gaps, and opportunity.
02 — Architect
Design the strategy, roadmap, and execution plan.
03 — Forge
Build the assets, frameworks, and systems.
04 — Launch
Execute go-to-market with precision and speed.
05 — Scale
Optimize, iterate, and extend market reach.
Selected Work
10
Days to delivery
Product Marketing — Cybersecurity
A cybersecurity vendor approaching a major product announcement had no competitive analysis on file. The marketing team had eight weeks to the launch date and no internal capacity to produce one. Leadership needed a clear view of the competitive field before a board presentation.
Zed Foundry delivered a full Competitive Positioning Snapshot in ten days. Seven competitors mapped across direct, adjacent, and emerging tiers. Positioning gap analysis, SWOT, and six specific messaging recommendations tied to the launch.
Three of the six positioning recommendations were incorporated directly into the launch messaging. The vendor entered the announcement with a clear, differentiated claim in a market where four of five competitors were leading with identical language.
View all work →Technical Solutions — Healthcare Services
Custom Scheduling Application
A client in the healthcare services sector replaced a commercial scheduling application that was too slow and too expensive at their scale. Zed Foundry designed and built a custom replacement tailored to their specific workflow and deployed it in production.
14x
Performance improvement over the commercial product it replaced.
The Difference
The principal does the work. No junior staff, no hand-off after the proposal. You get 30 years of product and technical experience applied directly to your problem.
Current, hands-on experience with MDR, XDR, EDR, endpoint security, OT/ICS, and enterprise security go-to-market. Products shipped to nuclear power plants, government agencies, and Fortune 500 companies. Not general technology consulting applied to security.
Claude Code, ChatGPT, Copilot, and related tools are embedded in every engagement. Research, documentation, and development move faster without sacrificing quality.
Most client relationships begin with a bounded deliverable, a competitive analysis, a whitepaper, a positioning framework. That work creates shared context. And shared context is what makes deeper product strategy and advisory work possible.
Insights
Cybersecurity Product Strategy
Most cybersecurity vendors approach operational technology the way a restaurant chain approaches a new city: find the right location, run the same playbook, open the doors. It does not work that way in OT security.
Read more →Cybersecurity Go-to-Market
Most security vendors launch an MSSP program the same way: hire a channel manager, build a partner portal, set a margin tier, announce the program at a conference, and wait for pipeline to arrive. The actual problem is almost always the product.
Read more →Consulting and AI
The gap between what AI-native consulting can now deliver and what traditional consulting still delivers is not a future trend. It is the current state of the market.
Read more →"We turn decades of product wisdom into market-ready systems."
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