Cybersecurity Product Strategy
OT Security's Product Problem: Why Industrial Buyers Do Not Buy Like Enterprise IT
Most cybersecurity vendors approach operational technology the way a restaurant chain approaches a new city: find the right location, run the same playbook, open the doors. It does not work that way in OT security.
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Cybersecurity Go-to-Market
Building an MSSP Channel: The Product Decisions That Determine Whether Partners Actually Sell You
Most security vendors launch an MSSP program the same way: hire a channel manager, build a partner portal, set a margin tier, announce the program at a conference, and wait for pipeline to arrive. The actual problem is almost always the product.
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Consulting and AI
AI Tools Are Not a Productivity Bonus. They Are a Delivery Expectation Reset.
The gap between what AI-native consulting can now deliver and what traditional consulting still delivers is not a future trend. It is the current state of the market.
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